Words can change the way people value you
Is your copy mainly about you, your brand, or your product or service features? If so, you’re unlikely to persuade prospects to react they way you want them to.
Do you want to bring more targeted traffic to your website? Having an online presence is one thing but that doesn’t mean you will be found or that prospects will find what they’re looking for. That’s why you need to ensure that your copy is search engine optimised and that it speaks to your target audience’s desires.
Most people find information online using search engines, the blogosphere, and social media. Claims that print media is no longer as effective as it once was makes sense then. In isolation this is true. But if your message is well-crafted and used strategically, print remains a powerful way to communicate and direct traffic to your website.
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